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Term: asset marketing
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asset marketing!
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asset marketing
Comprehensive Analysis
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1) "Asset" -- As to asset marketing as·set Pronunciation: 'a-"set also -s&t Function: noun Etymology: back-formation from assets, singular, sufficient property to pay debts and legacies, from Anglo-French assetz, from asez enough, from Vulgar Latin *ad satis, from Latin ad to + satis enough -- more at AT, SAD 1 plural a : the property of a deceased person subject by law to the payment of his or her debts and legacies b : the entire property of a person, association, corporation, or estate applicable or subject to the payment of debts 2 : ADVANTAGE, RESOURCE <his wit is his chief asset> 3 a : an item of value owned b plural : the items on a balance sheet showing the book value of property owned 4 : something useful in an effort to foil or defeat an enemy: as a : a piece of military equipment b : SPY Pronunciation Symbols - This article is about the business definition. For the definition as used by intelligence agencies, see Asset (Intelligence). For the Egyptian software company, see ASSET Technology Group
In business and accounting an asset is any economic resource controlled by an entity as a result of past transactions or events and from which future economic benefits may be obtained. Examples include cash, equipment, buildings, and land. - 1 Asset characteristics
- 2 Classification of assets
- 2.1 US GAAP
- 2.1.1 Current assets
- 2.1.2 Long-term investments
- 2.1.3 Fixed assets
- 2.1.4 Intangible assets
- 2.1.5 Other assets
- 3 References
- 4 See also
- 5 External links
| Assets have three essential characteristics: - They embody a future benefit that involves a capacity, singly or in combination with other assets, in the case of profit oriented enterprises, to contribute directly or indirectly to future net cash flows, and, in the case of not-for-profit organizations, to provide services;
- The entity can control access to the benefit; and,
- The transaction or event giving rise to the entity's right to, or control of, the benefit has already occurred.
It is not necessary, in the financial accounting sense of the term, for control of access to the benefit to be legally enforceable for a resource to be an asset, provided the entity can control its use by other means. It is important to understand that in an accounting sense an asset is not the same as ownership. In accoun..."
2) "Marketing" -- As to asset marketing 2market Function: verb transitive verb 1 : to expose for sale in a market 2 : SELL intransitive verb : to deal in a market Pronunciation Symbols | Marketing | | Key concepts | | Product / Price / Promotion Placement / Service / Retail Marketing research Marketing strategy Marketing management
| | Promotional content | | Advertising / Branding Direct marketing / Personal Sales Product placement / Public relations Publicity / Sales promotion
| | Promotional media | | Printing / Publication / Broadcasting Out-of-home / Internet marketing Point of sale / Novelty items In-game / Word of mouth
| | | Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products, services and value are exchanged in order to fulfil individual's or group's needs and wants. These processes include, but are not limited to, advertising.[1] - 1 Definitions
- 2 History
- 3 Introduction
- 4 Transactional Marketing
- 5 Two Levels of Marketing
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Further Data On Term for asset marketing
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